incorporate giving…

I saw these a while back and finally came round to actually trying a pair on while on a weekend lunch break. I thought ‘these are pretty cool canvas tops, surprisingly comfortable, plus they make me feel a little like a ninja so why not?’

The toms movement is more than making puerile minded individuals like myself feel like they belong in a crouching tiger combat sequence. Its simple – for each pair of shoes bought, a pair is distributed to a child in need.

With a remit to build a truly sustainable business that has the concept of giving as its primary driver the toms movement serves as a prime archetype for sustainable enterprise models.

- Cal, part time ninja x

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